Downton Abbey Heritage Lace Collection

Iowa-Based Heritage Lace Launching New Downton Abbey Home Décor Collection Mixing Timeless and Trendy – “Upstairs and Downstairs”


PELLA, IOWA (December 20, 2013) — Heritage Lace has obtained the

licensing rights for an extensive line of well-crafted home décor and

textiles associated with the award-winning PBS series Downton Abbey. The

collection is based on items that might have been found in Downton Abbey,

the fictional Yorkshire country estate at the center of the successful PBS

Masterpiece™ show. The Heritage Lace collection captures the color, texture

and tactile appeal of fine laces, sheers, linens, velvets, burlap, natural wovens

and embroideries that would be right at home in Highclere Castle – and fit

right in with modern tastes and sensibilities.

“Our Downton Abbey collections are inspired by the rich cast of characters –

both upstairs and down. Whether you lean towards ‘fancy & refined’ or ‘clean

& simple’ the 2014 Downton Abbey product line is fun, fresh and certainly

relevant to today’s interiors,” says Heritage Lace Co-CEO, Daniel De Cook.

The Downton Abbey products focus on the characters and their particular

station in life, much like the “upstairs – downstairs” plotlines that take place

on the show. The variety of products will reflect both the practical items

crafted for today’s homes, as well as luxury items designed for everyday living.

“Upstairs” characters Lady Mary, Dowager Countess of Grantham and Lady

Cora’s collections focus on fine textiles, ladies accessories and linens and

other high-quality items. The “Downstairs” collections named after characters

Mrs. Hughes and Mrs. Patmore reflect the authenticity, integrity and utility

typified by their roles on the show. Those collections include more practical

items such as kitchen towels, placemats and fabric baskets. A bit of whimsy

finds its way into many collections, as well as the Downton Abbey gifts

collection that features iconic symbols such as the Abbey, the Union Jack and

the Downton Abbey “DA” family crest.

The product line has already been previewed by Heritage Lace representatives

from the U.S. and Canada and will make a formal splash at AmericasMart in

Atlanta, Georgia, in early January. Dealers will start to retail the merchandise

in early March, 2014.

About Heritage Lace

Heritage Lace is a premier manufacturer and seller of textiles and high-end

specialty products. Our versatile and timeless pieces are American made and

available for purchase through our representatives and dealers. For more

information, visit or find us on Facebook, Twitter or


About Downtown Abbey

Downton Abbey is a Primetime Emmy™ and Golden Globe™ award-winning

British television series produced by Carnival Films, a division of NBCUniversal

International Television Production. The popular period drama is screened

in the U.S. on PBS/MASTERPIECE and is transmitted to more than 200 other

territories around the world. Downton Abbey’s audience continues to grow

each year: the third season drew 24 million U.S. viewers and its season finale

earned an 8.1 rating to top everything else on broadcast or cable television

that night (February 17, 2013). Downton Abbey is set to return to PBS with the

Season 4 premiere on January 5, 2014.

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