Iowa-Based Heritage Lace Launching New Downton Abbey Home Décor Collection Mixing Timeless and Trendy – “Upstairs and Downstairs”
PELLA, IOWA (December 20, 2013) — Heritage Lace has obtained the
licensing rights for an extensive line of well-crafted home décor and
textiles associated with the award-winning PBS series Downton Abbey. The
collection is based on items that might have been found in Downton Abbey,
the fictional Yorkshire country estate at the center of the successful PBS
Masterpiece™ show. The Heritage Lace collection captures the color, texture
and tactile appeal of fine laces, sheers, linens, velvets, burlap, natural wovens
and embroideries that would be right at home in Highclere Castle – and fit
right in with modern tastes and sensibilities.
“Our Downton Abbey collections are inspired by the rich cast of characters –
both upstairs and down. Whether you lean towards ‘fancy & refined’ or ‘clean
& simple’ the 2014 Downton Abbey product line is fun, fresh and certainly
relevant to today’s interiors,” says Heritage Lace Co-CEO, Daniel De Cook.
The Downton Abbey products focus on the characters and their particular
station in life, much like the “upstairs – downstairs” plotlines that take place
on the show. The variety of products will reflect both the practical items
crafted for today’s homes, as well as luxury items designed for everyday living.
“Upstairs” characters Lady Mary, Dowager Countess of Grantham and Lady
Cora’s collections focus on fine textiles, ladies accessories and linens and
other high-quality items. The “Downstairs” collections named after characters
Mrs. Hughes and Mrs. Patmore reflect the authenticity, integrity and utility
typified by their roles on the show. Those collections include more practical
items such as kitchen towels, placemats and fabric baskets. A bit of whimsy
finds its way into many collections, as well as the Downton Abbey gifts
collection that features iconic symbols such as the Abbey, the Union Jack and
the Downton Abbey “DA” family crest.
The product line has already been previewed by Heritage Lace representatives
from the U.S. and Canada and will make a formal splash at AmericasMart in
Atlanta, Georgia, in early January. Dealers will start to retail the merchandise
in early March, 2014.
About Heritage Lace
Heritage Lace is a premier manufacturer and seller of textiles and high-end
specialty products. Our versatile and timeless pieces are American made and
available for purchase through our representatives and dealers. For more
information, visit www.heritageretailers.com or find us on Facebook, Twitter or
About Downtown Abbey
Downton Abbey is a Primetime Emmy™ and Golden Globe™ award-winning
British television series produced by Carnival Films, a division of NBCUniversal
International Television Production. The popular period drama is screened
in the U.S. on PBS/MASTERPIECE and is transmitted to more than 200 other
territories around the world. Downton Abbey’s audience continues to grow
each year: the third season drew 24 million U.S. viewers and its season finale
earned an 8.1 rating to top everything else on broadcast or cable television
that night (February 17, 2013). Downton Abbey is set to return to PBS with the
Season 4 premiere on January 5, 2014.